

OLD SPICE IS A PRODUCT FOR MEN...BUT IS IT? THIS ISN'T A NEW GIRL'S PRODUCT. JUST A PRODUCT THAT WORKS FOR GIRLS.





Old Spice Sinister Serpentine
deodorant defeats even the gnarliest of funks, becoming stronger with each puny dribble of sweat.
One can only possess the powers
of the deodorant if they have
vengeance in their heart.
​
Sinister Serpentine smells like cedarwood, night fog, and
the decay of your enemies.
​
The only thing stronger than
two nostrils is six nostrils.

Old Spice Saltwater Siren deodorant intoxicates even the most noble of seamen.
The best deodorant for women who want to smell like seashells, birchwood, and
hypnotic temptation.
Saltwater Siren deodorant sings a song most audible to damp underarms.
Can you resist the call?


ART DIRECTION: JILL JACKSON
COPYWRITING: JULIA WALKER

Old Spice Mythical Mare’s deodorant
smells like what sparkles look like
and what tickles feel like.
You believed your stench was once untamable—but alas, no longer.
Mythical Mare contains hints of
raspberry, lilies of the valley, and
children’s infinite laughter.
Now, get along, gallop with the wind
in your mane and your unwavering
compass of sweat-free certainty.