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TOWER 28 CHAMPIONS PRODUCTS FOR SENSITIVE SKIN. IT'S TIME TO TACKLE THE BIGGEST DANGER TO OUR SKIN: THE SUN.



POST CARDS WILL BE GIVEN TO CUSTOMERS WITH THE PURCHASE OF TOWER 28 PRODUCTS. EACH ONE WILL OFFER TIPS FOR SUN SAFETY.







SKIN HEALTH IS DEPENDENT ON HYDRATION. TOWER 28 WILL COLLABORATE WITH OWALA ON A LIMITED EDITION WATER BOTTLE ADVOCATING FOR SUN SAFETY.
EACH WATER BOTTLE PURCHASED WILL COME WITH A STICKER SHEET REPRESENTING THE COLLAB.




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THE 2028 LA OLYMPICS WILL BRING THE WORLD'S BEST ATHLETES TO THE CALIFORNIA SUN—AND NO ONE KNOWS BETTER THAN THEM THAT STRENGTH & SENSITIVITY GO HAND IN HAND.
OLYMPIANS KNOW THE IMPORTANCE OF PUSHING LIMITS, BUT THEY ALSO KNOW THAT SELF-CARE IS KEY.
TOWER 28 WILL SPOTLIGHT ITS SPF PRODUCTS IN A SOCIAL-LED CAMPAIGN FOR THE 2028 SUMMER OLYMPICS.

DIGITAL ACTIVATION
OLYMPIANS HAVE UNIQUE STORIES THAT HAVE LED THEM TO COMPETE FOR THEIR COUNTRIES. TOWER 28 WILL GIVE THEM A PLATFORM TO GET SENSITIVE, TALKING ABOUT BOTH THE CHALLENGES AND TRIUMPHS IN THEIR JOURNEY.
HOSTED BY THE QUEEN OF PODCASTING, EMMA CHAMBERLAIN, OUR "GAME FACE" SERIES WILL RELEASE EPISODES FEATURING OLYMPIANS THROUGHOUT THE COURSE OF THE 2028 SUMMER GAMES.




TO KEEP BOTH ATHLETES AND SPECTATORS PROTECTED IN SUNNY CALIFORNIA, TOWER 28 WILL SET UP SENSITIVITY STATIONS AT KEY OLYMPIC EVENTS, OFFERING EASY ACCESS TO SUN PROTECTION. WITH FREE APPLICATIONS, PRODUCT SAMPLES, & EXPERT SUN TIPS, SUN SAFETY IS A GOLD-MEDAL PRIORITY.
PHYSICAL
ACTIVATION

ART DIRECTION: JILL JACKSON
COPYWRITING: ADELYNE WARD
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